Apple's Animoji consist of an advanced version of a 3D avatar as it makes use of the brand's TrueDepth camera (a selfie cam and 30,000 infrared dots emitted onto a user's face for analysis) to mirror a person's expressions onto an emoji, often an animal.
Could that function, along with the promise of additional Disney characters (including favourites from The Incredibles, Frozen, and Zootopia) help win back the hearts of disappointed brand fans?Ī competitive space at the moment, social media platforms are tripping over themselves to provide users new and fun ways to communicate, as well as build personal brands.įor example, Snapchat has its iconic filters that also work with video calling, as well as Bitmojis ― cartoon characters users can create in their own reflection.
